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With over 35 majors and minor areas of concentration, Elmira College lays the foundation for a diverse, cross discipline education, encouraging you to both specialize and explore.
Elmira College’s Tommy Hilfiger Fashion Business School within the Business Administration program will teach you specific marketing and merchandising skills for the operations of the fashion industry while teaching you to think strategically, analyze data, communicate effectively and think globally and multi-culturally. And with our emphasis on experiential learning, you will gain real world fashion experience through internships, field trips, site visits and on-site consulting projects.
By fulfilling all of the course requirements for the Bachelor of Science in business administration from the Tommy Hilfiger Fashion Business School, students will have demonstrated they can:
The Tommy Hilfiger Fashion Business School gives Elmira College students a chance to follow in Tommy Hilfiger's footsteps while exploring fashion business fundamentals and the latest market trends.
What is fashion marketing? What can you do with a minor or concentration in fashion marketing? If you're into marketing campaigns, thinking about demographics, how to position a product and you love fashion, then this is an ideal course of study for you. Fashion marketing is about learning to promote fashion products to the right people at the right time. You'll get to know how to use market research to target promotions, from online campaigns to big events.
The fashion industry is one of the largest consumer-facing industries in the world, with an estimated annual sales volume of US $1.5 trillion worldwide. Future job prospects in the field are promising, with strong market growth potential in foreign regions. Related job titles include fashion marketing manager/director, publicist, social media coordinator, brand manager, market research analyst and event planner.
Pursuing another field of study? You can also add Fashion Marketing as a minor.